About Us

Associated Audio, the BOSE experts, were established in 1934 as Associated Radio by the Webster family who sold it to Digby Paape in 1975. During that time it has relocated from Manners St., to Featherston St, and, in 2005, into 95 Customhouse Quay. Its name changed to "the BOSE store" and then, recently, to Associated Audio Ltd.

The company has been Wellington's biggest retailer of Hi Fi for the last 30 years, becoming Australasia's biggest seller of various speaker brands and winner of the Bose's Retailer of the Year award, twice!

Digby Paape, the owner, has a record of outstanding audio knowledge and intelligent sound solutions. His interest in audio began at school in radio clubs, and his opinion is sort after by the media and importers. Because its his hobby, his enthusiasm for the latest innovations are infectious.

For the last 20 years Associated Audio has dominated the sales of Bose in the lower North Island thanks to separate, spacious, displays of every model available, with interactive displays that let customers audition models at their own pace. Additionally, their helpful staff are experts in every aspect of the models they sell. Customers, and retail surveyors, regularly rate the salesmen as "exceptional."

Associated Audio Ltd - the Bose experts - are Wellington's exclusive outlet for the full range of Bose's retail products. All our Bose models have interactive Bose demonstration modules that customers are welcome to use.

We are experts in installing multi-room Bose Lifestyles Home Theatres Systems into Wellington homes, which may include extra Bose Environmental speakers on the deck, in-wall Bose speakers in the bedroom, and in-ceiling Bose speakers in the conservatory.

Travelers prefer Bose Noise Cancelling Headphones while younger customers like Bose sports earphones. Bose make models for athletes, rock fans and classical music lovers.

Associated Audio is NZ's No 1 seller of Bose VideoWave systems Audition these Bose TV’s in our dedicated VideoWave theatre. This unique TV delivers a great picture and full surround home theatre sound with no visible speakers.

For iPhones and iPods, Bose have a range of superb SoundDocks that are class leaders, with battery powered Bose portables, bluetooth enabled Bose devices, and the Wi-Fi Bose SoundLink Air. The internet has increased the demand for high quality computer speakers. Bose have four class leading models in the Computer Companion range.

Conveniently located in the Wellington CBD, opposite the Hotel Intercontinental, Associated Audio, the Bose experts, have years of experience. Established as Associated Radio in 1934, all our staff are experts. We have been Wellington's sole Bose dealers for over twenty years and we service virtually every Bose model we have sold our customers. Awarded “Bose Store Of The Year” twice.



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